Martin Pfiffner
Biography
Dr. oec. HSG Martin Pfiffner is a renowned expert on organizational and structural issues. He studied at the University of St. Gallen HSG, where he graduated with a doctorate in economics. As an assistant to Professors Peter Groß (Sociology) and Fredmund Malik (Management), he worked his way into system-oriented management theory. Later he studied management cybernetics in Canada and Wales with Professor Stafford Beer. For over 30 years he has worked as a lecturer, trainer and consultant for organizations in the business and non-business sector. Pfiffner is considered one of the world’s leading experts in the practical application of the Viable System Model and Syntegration®. The basis for his work is ‘The Neurology of Business’. This is what he calls the neurology of an organization and this is also the title of his book. In the last three decades, Martin has supported countless economic, public or private organizations in all corners of the world. In various institutions and functions he contributes to the application of the models and methods of management cybernetics such as the ‘Viable System Model’ or ‘Syntegration®’ for the success of companies.
Sessions
From Theory to Practice – and Back
I have dedicated my professional mission to the practical application of Stafford’s models and methods. I now have 30 years of experience applying Syntegration, the VSM and Operations Rooms in all kinds of organisations – large and small, business and non-business. In my presentation, I would like to share what I have learned from more than 300 Syntegrations, close to 100 VSM consulting projects, and training over 1000 executives in the VSM – across Europe, the Americas and Asia. I will highlight some key success factors I have identified in practice and relate them back to the underlying theory.